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Why focusing on value-driven digital marketing could be the key to your brand's survival

from By Lisa Mulcahy

MULTIBRIEFS EXCLUSIVE Why focusing on value-driven digital marketing could be the key to your brand's survival By Lisa Mulcahy As a digital or social media marketer looking to appropriately guide your brand messaging through the pandemic, your most important job throughout this sensitive period is to strike the right tone. The solution: focus on value-driven content. What points are most important to focus on so you're truly speaking to your audience's needs? Put your team's full attention on the following five essential areas. READ MORE

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