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Operational efficiency and strategic value: The new currency for martech evaluation

from CMS Wire

Operational efficiency and strategic value: The new currency for martech evaluation CMS Wire The leading companies of the 21st century have a few things in common: 1) Data is a currency and a discipline; 2) Everything starts with the customer and their experience with the brand; and 3) Transactions are second to a mutual and ongoing value exchange between customer and brand. Brands like Disney, Nike and Apple own the relationship with their customers (and often effectively disintermediate the relationships their competitors try to have with the same consumers) and therefore are the ones that win. READ MORE

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