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A logistics evolution in DTC is part of the new normal

from Multichannel Merchant

A logistics evolution in DTC is part of the new normal Multichannel Merchant To succeed in this new world driven by fast-moving ecommerce, ever-shifting customer demands and pandemic-related disruption in retail, smart brands are moving away from a reliance on selling through retailers and going direct. The financial and brand benefits of the direct-to-consumer (DTC) model can be substantial, but require a dramatic retooling of operational expertise and efficiencies. This includes everything from customer service and experience to returns management, direct merchandising, direct delivery and warehousing and logistics. READ MORE

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