The U.S. arm of Rakuten Marketplace, formerly Buy.com, will shut down this year, the company told Digital Commerce 360.
The marketplace is owned by Japanese marketplace operator and e-commerce company Rakuten Inc. Customers can place orders on Rakuten.com/shop until Sept. 15, the company says. Its rebate and cash-back business called Rakuten Rewards, formerly Ebates, is staying open.
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