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Global Advertising to Sink 8.1% — a $50 Billion Drop — in 2020

from MediaPost

Global Advertising to Sink 8.1% — a $50 Billion Drop — in 2020 MediaPost Global advertising spend is expected to see a steep drop of 8.1% this year — with the travel & tourism, entertainment and financial advertising categories taking major hits. WARC Global Advertising Trends estimates there will be a $49.6 billion pullback to $563 billion this year due to “severe” cuts in media investment from the COVID-19 pandemic. READ MORE

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