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IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%

from MediaPost

IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16% MediaPost First-quarter 2020 showed year-on-year advertising growth despite the impact of COVID-19 beginning in March — but the pandemic did create significant pricing pressure on CPMs, with digital falling 16%. The industry remained relatively resilient in the first quarter of 2020. “The growth, about 12%, declined from 16% for the full year, but we think there was some slowing overall, excluding COVID-19,” said David Cohen, President of the IAB.  READ MORE

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