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Increasing Your Company’s Flexibility and Adaptability with a Voice of the Customer Process

from Digital Enterprise Society

Increasing Your Company’s Flexibility and Adaptability with a Voice of the Customer Process Digital Enterprise Society There are valuable opportunities for growth based on customer feedback, but too often companies just aren’t listening to what their customers are saying. In today’s episode, Thom and Craig interview Samantha Ziesel, expert on Voice of the Customer (VOC). Together they discuss the importance of listening to your customers and changing your company based on their feedback. In this new pandemic world, it is more important than ever to understand and respond to your customers' needs. Every job includes a critical element of customer satisfaction. Through the conversation Sam helps define a VOC process and explains the benefits companies can realize from a structured VOC methodology. LISTEN NOW

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