Artificial intelligence and machine learning are now embedded in our daily lives, whether it’s in the selection of films recommended by your preferred streaming service or a list of suggested featured products to buy on your online shopping carts. These features use algorithms to predict what you are likely to consume based on past behavioral and consumer data.
The use and expansion of AI capabilities have been growing exponentially, with investment in the emerging technology alone increasing 15-fold in five years . This trend suggests that organizations have high expectations for emerging technologies to help maximize output, profitability, labor productivity, and engagement. However, this rapid growth trajectory may also undermine the unintended risks involved in using them.
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