As the old saying goes “actions speak louder than words,†and it is not any different in the clinical setting. Or is it? What influences patient satisfaction? If provide world class care, but your colleague at the front desk is rude to the patient, will the clinic receive 5 stars on Google? If you have mastered your manipulation techniques, design the ideal exercise prescription program, and provide ample pain neuroscience education, will short, abrupt conversation cause the patient to seek care elsewhere? Conversely, what if you are a great conversationalist and you exude warmth, will your raw manual, exercise, and assessment skills matter?
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