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The Subscribe Page Has Become a Laboratory for News Publishers Experimenting with Revenue Stream Options

from Digiday

The Subscribe Page Has Become a Laboratory for News Publishers Experimenting with Revenue Stream Options Digiday News publishers have added their subscribe pages to the long list of things they constantly tinker with in an attempt to drive revenue during challenging times. As subscription revenue has grown into a strategic priority, many have turned their pages into laboratories where batteries of tests around prices, offer placement and marketing messages are run continuously. READ MORE

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