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Goodbye cookies, hello trust tokens? What online tracking tech could soon look like

from Associations Now

Goodbye cookies, hello trust tokens? What online tracking tech could soon look like Associations Now The demise of the cookie — that morsel of data that has long fed digital marketers’ appetites—has been coming for a while, in part because of what it represents. While it has been a fundamental tool for tracking user actions and serves important security and verification functions, its design has made it susceptible to abuse. READ MORE

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