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5 ways to boost conversion rates through personalization

from Digital Commerce 360

5 ways to boost conversion rates through personalization Digital Commerce 360 Coupling visitor impatience with a small screen that can make navigating and checkout more challenging only adds to the headache for online merchants trying to reduce friction and close sales. These trends mean it’s crucial for retailers to make it quicker and easier for shoppers to find what they want. Experts say the solution is to help steer consumers to the right products by putting “guard rails” in place with the use of personalization tactics. READ MORE

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