After struggling for years following the Great Recession when consumers were more reluctant to spend money for one of its cups or packets filled with tiny ice cream pebbles, Dippin' Dots finally filed for Chapter 11 bankruptcy protection in 2011.
Today, with movie theaters, sporting events, theme parks or other gatherings closed or scaled back because of the coronavirus pandemic — venues responsible for most of the company's revenue — Dippin' Dots was able to avoid a similar fate this time around by diversifying into new revenue streams that tap into the very thing that makes its ice cream unique: cryogenics.
|