From delayed product launches to frozen business expansions, COVID-19 has scrapped plenty of plans. Few are immune; even the powerhouse Google has been battered by a massive drop in paid advertising as marketers shrink their ad budgets. As agendas shift from planning for the future towards putting out immediate fires, it is easy for innovation to go on the back burner. But those who have lived through several cycles of economic downturn know that it is not the time to let up the urgency for innovation.
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