Unconscious bias can affect your company in a significantly negative way — resulting in poor people decisions around hires and promotions, and even in the vendors and partners you choose. How can entrepreneurs defeat unconscious bias? First, let's define what it is. Unconscious bias (also called implicit bias) is an unconscious form of discrimination and stereotyping that is based on gender, race, sexuality, ethnicity, ability or age. It's different than cognitive bias, a predictable pattern of perceptive errors that result in a misunderstanding of reality. Falling for a cognitive bias lowers the probability of getting what you want.
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