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Feflecting on social media spend: When to shake up the marketing mix

from AdAge

Feflecting on social media spend: When to shake up the marketing mix AdAge This year has ushered in a period of upheaval and recalibration. As consumers explore the societal issues surrounding them, a social reckoning has begun. Consumers are setting new standards for employers, brands and public figures and are closely watching who adheres to these expectations. Simply sharing a statement is not enough. Instead, brands must promote change by putting their money where their mouth is. READ MORE

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