Given how tactile beauty is, from swatching products at makeup counters to skin on skin touch during a facial, it's unsurprising that the arrival of COVID-19 threw a spanner in the beautysphere and sent it off in an entirely new direction.
Pre-pandemic, at the beginning of 2020, the beauty sector had an estimated global value of $707.3 billion, with the wellness industry coming in at $4.2 trillion, according to Euromonitor.
Fast-forward to now and we're no less interested in beauty and wellness, but our changing needs globally have forced brands, formulators and tech labs to rethink the way they do things to better serve our "new normal".
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