Too Faced co-founder and chief creative officer Jerrod Blandino just shelved what may be one of his most innovative makeup products yet — something he calls "very, very dramatic" and boundary pushing in its ability to load pigment. It's hard to know whether the would-be launch might have served as an instant classic for the brand, like its Better Than Sex Mascara. But no matter: Now isn't the time for eye-popping pigment and major payoff, Blandino says. It's about "products that allow you to be the best version of yourself," he notes.
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