The recent outcry over the murders of George Floyd, Breonna Taylor, Ahmaud Arbery and countless other Black men and women both known and unknown has forced formerly “apolitical†brands and advertising agencies to reflect on how they should respond to the racism pandemic, both internally and externally. Many participated in #BlackOutTuesday, several have opened their purses and donated millions to causes committed to addressing injustice and police abolition, and some have even made Juneteenth a company holiday.
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