Student ambassadors can have a huge influence on the admissions process as high school seniors choose where to enroll in college, a new survey has found. Some 57% of respondents involved in more than 370,000 online conversations cited input from student ambassadors as the most helpful part of the application and admissions process, according to the report from Intead, a higher education marketing firm. Not surprisingly, interest in virtual connections has increased since the coronavirus outbreak closed college campuses.
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