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Heinz unifies core products with 1st master brand refresh

from Food Dive

Heinz unifies core products with 1st master brand refresh Food Dive Kraft Heinz debuted its first master brand identity in a move to create a more consistent look across its line of packaged foods, according to a case study by its agency Jones Knowles Ritchie (JKR). The company updated its packaging across its 20-product portfolio, from ketchup and mayonnaise to baked beans, to include a distinct look and remind consumers of the "simple greatness" that Heinz has on their daily lives. READ MORE

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