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The big business of evangelical Christian publishing

from The Christian Century

The big business of evangelical Christian publishing The Christian Century Several years ago, an elderly friend of mine died and I ventured into a local Logos Bookstore in search of a sympathy card. When I asked the young clerk at the front desk where I might find one, she inquired, “Was your friend Christian or non-Christian?” My instinct was to respond, “Are there any other options?” I held my tongue, but I have long remembered the incident as a testament to evangelicals’ earnestness and entrepreneurial skill. READ MORE

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