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Readers Are More Willing to Pay for News, But for How Long?

from MediaPost

Readers Are More Willing to Pay for News, But for How Long? MediaPost U.S. consumers this year are slightly more willing to pay for news than they were a year ago, and a key issue facing newspapers is maintaining those paying subscribers and attracting new ones as the coronavirus pandemic takes an economic toll. The percentage of Americans who pay for news rose to 20% this year from about 16% in the prior two years, the Reuters Institute for the Study of Journalism said in a report published last week.  READ MORE

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