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Vice Urges Advertisers to Stop Blocking 'Black Lives Matter' and Related Keywords

from Variety

Vice Urges Advertisers to Stop Blocking 'Black Lives Matter' and Related Keywords Variety Vice Media Group is calling on the advertising industry to review “brand safe” keywords, after the company recently found that ad blocklists have included such terms as “Black Lives Matter,” “George Floyd,” “protest” and — in one case — “Black people.” Marsha Cooke, Vice Media Group’s SVP of impact, outlined the problem, which she called “the brand-safety paradox,” at the company’s virtual Digital Content NewFronts.  READ MORE

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