People favor new food technology, but they have questions, too
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Food Business News
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Americans have a long history of accepting technological food innovations, said Shelley Balanko, PhD, senior vice president of The Hartman Group, in a recent webinar. She gave the pasteurization of milk as an example. “American consumers are actually very poised for food innovation because of our history of food science and technology in our culture,†Dr. Balanko said. “Since the turn of the 20th century food science and technology have been part of American culture to protect and enhance consumers’ lives.â€
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