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Eskimo Pie will rebrand to be 'part of the solution on racial equality'

from Food Dive

Eskimo Pie will rebrand to be 'part of the solution on racial equality' Food Dive Eskimo Pie, the almost 100-year-old chocolate-coated ice cream bar brand, announced it will change its name and branding. The treat, which is currently owned by Dreyer's Grand Ice Cream, the U.S. subsidiary of global ice cream maker Froneri, pledged to have a new name and remove the Eskimo child from its packaging by the end of the year, according to The New York Times. READ MORE

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