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The evolution of marketing in today's shifting environment

from Business 2 Community

The evolution of marketing in today's shifting environment Business 2 Community Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Additionally, a large majority (82%) also feel that the role of marketing is highly valued in their business. This is according to a survey by the World Federation of Advertisers (WFA). Marketing’s role should be of particular value in today’s uncertain and evolving economic climate. With the pandemic’s effect on offline and online business and virtually every industry, marketing will play a critical role in helping businesses retain and grow their customer base. READ MORE

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