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TikTok turned this skincare brand into a cult favorite

from CNN

TikTok turned this skincare brand into a cult favorite CNN Hyram Yarbro wasn't all that into CeraVe at first. The skincare brand, owned by cosmetics giant L'Oreal, came in minimalist, almost clinical packaging that didn't do much for him. "Then I studied the ingredients, their effectiveness and how affordable it is," Yarbro, a 24-year-old social influencer in Hawaii, said. READ MORE

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